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The Mobile Shift is already here (via @baekdal)

The Mobile Shift is already here (via @beakdal)

“Most brands have adopted a ‘wait-and-see’ approach, apparently waiting for mobile to grow before making a mobile web shop. Publishers try to do it with apps, neglecting the trend that it isn’t the phone that is mobile, it’s us. An app still requires people to go into a ‘mode’. It isn’t mobile, it just happens to be on a mobile phone.

I was making the same mistake. While I had launched a mobile site in 2008 (and a mobile app in 2010), it was a separate site and, as such, it broke the connection. It forced people into modes and disrupted the flow sharing. It looked great, but it wasn’t really mobile.”