http://www.marketingfacts.nl/berichten/hij-is-er-het-marketingfacts-jaarboek-2012
But doesn’t the simple strategy we’ve chosen at 37signals leave money on the table? Why turn down someone who wants to pay you thousands of dollars a month? Good questions. We’re probably leaving money on the table. But we’re also leaving complexity on the table. And complexity is like a leak in your roof. It […]
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